The present fusion of fragrance and their accompanying cute, hot bottle designs appear to be getting BOLDER and even more DARING than ever.
He is almost there. “Yep. I’m the man,” he sings cheerfully and almost seductively with a cheeky grin on his face as he stares at himself in the rear-view mirror. He pulls up by her place. His car, made solely of intricately designed crystal clear glass parts from all his favourite travelled places, glistening fiercely in the sun. Engine off, he leaves Ne-yo’s “Monster” track on low volume spinning in the mini-vinyl player his boss set up for him in honour of winning ‘employee of the month’ at his advertising company. Just one more step. Just as quickly as he rings the bell, the door opens. Luckily, she has already let Marc Jacobs out the back door, who is now safely in his little boat sailing away soon to be joined by a Box of perfume waiting patiently on the other side.
To be continued…
Gwen Stefani (Harajuku Girls), Thierry Mugler, Marc Jacobs, Pacco Rabane, Katy Perry, Rihanna (her fragrance titled ‘Reb’l Fleur’ set to come out in the US in 2011 followed shortly thereafter for international distribution), Mary J Blige (My Life produced in collaboration with prestigious beauty company Carol’s Daughter) and the list goes on. These are just a few of the artists who have crossed the traditional bottle design barriers and gone into a free-style zone in artistic design. Not to mention that a lot of the fragrant concoctions seem to include fruity notes like coconut (the fruit, which is not a botanical nut), orange, apple and peach.
A little research has shown that a lot of consumers these days are more concerned with owning the latest cutest or hottest bottle and any accompanying accessories it may come with (like the Marc Jacobs solid perfume Daisy ring or Gwen Stefani’s Harajuku punk chain on a charm bracelet for example) than what the fragrance smells like. Some recent posts online have shown that most people feel that there are too many copy-cat scents and that they are not worth the hype. Add to that, they feel most scents may not last long enough or simply disintegrate to another not so charming note on the skin after about an hour or so. Having said that, this is not slowing down the slew of consumers, especially females, to the beauty shelves for more.
It is a case of he did, she did. The production of fragrance goes as far back as anyone can remember (as far back as the 14th century according to the fragrance fact file online at www.wikipedia.org) and nowadays they seem to be spreading the shelves like wildfire. The problem is the more dramatic the design, the more the cost but will this stop anyone from buying? Very doubtful.
On the note of advertising, I am loving ads by Thierry Mugler for ‘Womanity’ (colourful and bold) J’adore dior featuring Charlize Theron (fiercely feminine and freeing), Pacco Rabane’s One Million and Lady Million (fun and captivating), Chanel No. 5 featuring Audrey Tautou (adventurous) and Giorgio Armani’s Acqua di Gioia (for its sense of freeing yourself). Lets not forget Beyonce for Heat. The fiery ad where sensuality and fierceness compliments its equally firey fierce bottle.
Who would I like to see fragrances from in the near future? Oprah, Ozwald Boateng, and Avatar’s James Cameron are a few names that spring to mind.
I am curious to know what the next fragrance and bottle prototype will be like. In the meantime, I’m sure you will be enjoying what the eye can see and the nose can smell this festive season.