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Inspired by the well-known 1950’s South African publication of the same name, Drum offered Black British males an authentic UK lifestyle publication designed specifically for them.
There was (and is still) no provision for this target audience within UK publishing, and Drum sought to fill that gap, bringing an alternative to the rather stale format of mainstream lifestyle titles or American imported “bling” culture.
“Fashion is fun. Style and design, however, I do find very interesting as in the pages of your Drum magazine.” – Paul Boateng, former Chief Secretary to the Treasury, and British High Commissioner to South Africa.
Drum (UK) was the brainchild of our Colorful Times editor Paul Boakye, who (with initial support from a former-editor of the original Drum in South Africa, Sylvester Stein) launched the magazine for a Black British audience.
“Drum is a unique publication of style, class and quality, which provides a total reading experience. It entertains, educates and informs.” – Sir Bill Morris.
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